Art Directors Club of Denver
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CATEGORIES FOR THE 2017 ANNUAL SHOW:

DIRECT MARKETING (ADVERTISING): Direct Marketing recognizes targeted communications, delivered via physical or digital mediums, that elicit a direct response.
• Print
• Digital
• Broadcast

DESIGN: Design recognizes the art and practice of planning and projecting ideas and experiences with visual and textual content.
• Immersive / Environmental
• 3-D: Packaging / Product
• Broadcast / Motion / Animation
• Logo / Brand Identity
• 2-D: Print / Digital

INTERACTIVE: Interactive recognizes advertising communicated through digital channels including websites, gaming, and other digital media.
• Websites
• Apps / Digital Experiences

CRAFT: Exemplary use of specified creative disciplines – illustration, typography, photography, writing, print production/paper craft – as it pertains to bring an idea to life. Can be a stand-alone work or incorporated into a larger design. If craft is applied to multiple elements or campaign, please include 3-5 pieces. Work submitted in these categories will be judged on the merits of the craft only. Submit published pieces only.
• Illustration
• Typography
• Photography
• Print Production & Paper Craft
• Writing

BRANDED ENTERTAINMENT AND FILM: Branded Entertainment recognizes the merging of advertising and entertainment content. It includes work that is built around a brand and goes beyond traditional product placement or sponsorship. Including; Commercials, Film, Music Videos, Online, Mobile and self-promotion.

CAMPAIGN: Cross-Platform recognizes creative concept and message integration in multi-channel and experiential campaigns.

NON-PROFIT AND PUBLIC SERVICE: The Non-Profit/Public Service award recognizes work done for (or by) schools, colleges, universities, religious groups or institutions, museums, galleries, hospitals, and other not-for-profit organizations. Intended for the purpose of enhancing stature or image, including corporate citizenship or sponsorship; for soliciting funds; or to encourage behavioral change whether it be physical, emotional, or environmental. Not a product or service promotion.

SELF PROMOTION: Includes all work for individuals and agencies beyond basic brand identity.

STAR STUDENT: Outstanding student work in Graphic Design or Communication arts as it pertains to Print , Online/Interactive, Photography, and Illustration. Group or personal projects accepted. Published and Unpublished work accepted. All work will be judged on the quality of concept, execution, and presentation.

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