“We live in a very culturally influenced world and it is shortsighted of a marketer to think that ignoring a consumer’s exposure to diverse backgrounds and value systems is not going to effect their choices and ultimately brand loyalty. The conversation between consumers and brands has changed and understanding multicultural insights is the future of building successful total market integrated campaigns.”
A 17-year veteran of the biz, Vida Cornelious believes that doing great work means listening to as many people from as many places as you can. The EVP, Chief Creative Officer at GlobalHue, Detroit is leading a multicultural revolution, giving new perspective to brands like McDonald’s, Dell, and Kraft, and reinvigorating an American Sport Utility Vehicle named Jeep.
And now she’s coming to talk about how she does it. So listen up.
Come down and hang out with the woman who earned accolades in Time Magazine, was honored as one of Ad Age’s “40 Women to Watch in 2009”, and was honored at the Cannes International Advertising Festival. Sponsored by ADCD, Vida Cornelious will talk about building successful campaigns in a culturally influenced world.
When: February 28th, 6:00pm cocktails, 7:00pm showtime
Where: Casselman’s, 2620 Walnut Street Denver, CO 80205
Cost: Free for ADCD Members, $15 Student Non Members, $20 Non Members