Event-focused website offers a hyperlocal, member-centric experience.
The Art Directors Club of Denver recently launched its new website at https://www.adcd.com. The redesigned site reflects ADCD’s commitment to strengthening Colorado’s creative community by making it easier for members to access information about local events and connect with other industry professionals. Based on extensive brainstorming among the club’s board members and adcd.com users, it offers:
- A robust content management system
- Members showcase, directory and portfolio pages
- Integrated blog and microsites
- Time-saving workflow improvements
- Enhanced event information and highlights
- Streamlined architecture and more intuitive navigation
- Galleries of winning work from design competitions
Designed and developed by ADCD Digital Chair Betsy Kimak in collaboration with the club’s all-volunteer executive board and marketing team, the website features a classic, unassuming design that embodies the club’s energy and lets the art it presents speak for itself. But make no mistake; while it is retro-inspired, the site is a sleek hybrid that’s fully loaded with modern functionality.
This beta version marks the initial phase of the new website and lays the groundwork for ongoing evolution of new features and improvements. Upcoming features of the site will include job postings, more focus on club news, guest bloggers, featured artists, expanded member profiles, and more.
“The Art Directors Club exists to strengthen and inspire the creative community,” said Lindsay Paiz, ADCD chairman. “We would love for the public to share ideas of what they want to see and how they would like to use our site. We have lots of ideas for future developments especially with member profiles and want to make sure we create a resource for everyone.” To explore the new website, visit https://www.adcd.com. To send comments and feedback on the new site design, please email firstname.lastname@example.org.
Improved Information Architecture
Prior to the website redesign, information was scattered in multiple places around the web and board members had to access different publishing systems, including Blogger, Yahoo Events, and internal databases. Streamlining the workflow process was a key first step. In transitioning from a static website to one with a content management system, a content inventory of material from the existing website, microsite and blog was conducted. The new website includes an updated navigation structure that makes it easier to find and access information. The majority of content was migrated to the new platform before launch. However, visitors should contact the club if they need assistance locating anything.
Rich Membership Area
Built for ADCD members and non-members alike, the new online community section allows people to connect with one another and easily share contact information, areas of expertise, and samples of work. Members can register on the site to fill out their profile information, including name, bio, specialties, and web and social media presences. More profile information will be added in the near future. Members may choose what information they want to share publicly or among registered users of the website. For answers to feature functionality questions or technical support, please email email@example.com.
“Our goal is to offer a multi-featured website with a strong hyperlocal focus that brings unique value to the community. We hope to complement the many great resources that currently exist for creatives…in ADCD’s own fun way, of course. We welcome your participation,” said Paiz.
Open Source Platform
A hybrid of open source technology, the website’s main platform is powered by WordPress, and the online community is powered by Buddypress. The website includes many advanced customizations of both platforms and incorporates custom menus, featured images, and widgetized templates. Designed to accommodate multiple website editors and roles, content on the website is fully editable via WordPress’ easy-to-use administrative interface. The site, which works on all modern browsers, was built with HTML, CSS3, jQuery, and a variety of web fonts.
“ADCD’s Board of Directors changes from year-to-year so a primary goal of the website redesign was to establish a flexible framework that can grow with us in the future. We’re excited about this first step, and we look forward to feedback from our members as we move forward,” said Tanner Bennett, ADCD president.
About the Art Directors Club of Denver
The Art Directors Club of Denver, founded in 1955, is a local non-profit, multi-disciplinary creative organization focused on strengthening the creative community through education, workshops, informative events, and an annual design competition. ADCD’s goal is to foster collaboration and inspiration among existing creatives, elevate local talent and resources, and empower the next generation of creative professionals. To find out more about membership benefits and join the ADCD community, visit https://www.adcd.com.
About Elizabeth “Betsy” Kimak
Elizabeth “Betsy” Kimak is an award-winning web producer with more than a decade of experience providing editorial oversight, developing online strategies, and leading projects for educational and government organizations. She specializes in creating authentic, compelling user experiences for public engagement initiatives and campaigns that build strong relationships with diverse audiences. Betsy has managed web properties for the 2008 Denver Convention Host Committee, Greenprint Denver, and the City and County of Denver, and her work has been recognized by art, public policy, and industry peer institutions. She is an associate member of the International Academy of Digital Arts and Sciences and is currently serving as digital chair of the Art Director’s Club of Denver. More information about Betsy can be found at: http://www.umaitech.com.