The Brief is a student design competition simulating a late night at an ad agency. A design brief is developed for our beneficiary client. Intercollegiate teams of four students (a Senior, Juniors and a Sophomore or Freshman) are directed by senior creatives from the local design and advertising community through three hours of pencil and paper concepting and digital execution culminating in a client presentation.
The Brief is open to Design and Advertising students at all levels. Each team will have minimum one laptop (not required to participate) but the focus will be on traditional concepting – thumbnail-sketches and mind-maps followed by digital roughs.
In addition to receiving valuable real world experience, and networking opportunities with local Professionals and with each other, student winners will receive scholarship money.
For more information, contact:
Peter Bergman
312-731-6301
The 2011 Brief Winners
First place – “The Green Arrow Team”
Shannon Axelson, Metro State
Yuki Iwai, Metro State
Dan Wiseman, University of Wyoming
Patrick Owen, University of Wyoming
Brianna Hammer, Colorado Mesa University
Mentor: Jose Barrientos, Art director, Heinrich and Hispanidad
A design brief was developed by Mike Sukle, Creative Director and Principal at Sukle, for our beneficiary client, The Center for Visual Arts a non-profit exhibition space and interactive art laboratory for Metro State students and the larger community.
The 2010 Brief Winners
First place – “Fill the Frame”
Andrew Castillo, Paul Babbel, Nikole Bigley, Jose Barrientos, John Lindmark, Kira Slaght, Daniel Wilber (not pictured) Margot Mcfaul, Shannon Middleton, Caylon Headrick, Danielle Alvarado
Mentor: Randall Erkelens, Creative Director, Section 45/Philosophy
Runner Up – “Connect the Dots”
Sam Vogel, Jennifer Johnson, Melissa Kelly, Danielle Speager, Jamie Sieb, Alana Sullivan
Mentor: Mike Herberger, Creative Director, Monigle Associates
Runner Up – “Tie-ing”
Courtney Conrad, Stephanie Corder, Corey Doney, Retta Draper, David Bourassa
Mentor: Jarrod Weaton, Sr. Art Director and Freelance Digital Artist
Congratulations to everyone to participated! If you would like to see more pictures from the event, please visit our Flickr page.
The 2008 Brief
Denver Egotist: A creative brief (written by Factory Design Labs’ Steve Whittier and Stella Yu of Arts Street) was presented to teams of 4 students and 1 CD or AD. The teams were given a limited time to concept and design the next fundraiser for Arts Street.
The team headed by Extra Strength’s Steve Koloskus came up with the winning idea that evening which you may have seen revealing itself over the last several days in Denver. With Art for Ransom, public art pieces across the city have been covered with black plastic, wrapped with yellow caution tape and feature the URL of the organization. During an event at Redline on September 12, the art that’s been held for ransom will be gradually revealed as donations to the organization come in from gallery show attendees.
9News.com: Denver’s art; Wrapped for Ransom
Art in Downtown Denver has drawn the attention to many for its unsightly appearance. Sculptures in front of the Wellington E. Webb Municipal Office Building, the main Denver Public Library, as well as one sculpture in Civic Center Park have been covered with black plastic and wrapped with yellow caution tape.
Some may pass thinking there is work being done to them, others may think they were vandalized. Both could not be further from the truth. This art has been wrapped to do what it’s doing, get you talking, and make you think about the art underneath the wrap.
The project is called Art for Ransom. A project developed at the student design competition put on by the Art Directors Club of Denver. Art for Ransom is a fundraiser benefiting Arts Street and Redline, two nonprofit groups in Denver.
“It’s really a great way for people to understand that public art and all art in the city comes at a cost, and like non-profits that support the arts are struggling in these difficult times,” said Erin Trapp, director of the Denver Office of Cultural Affairs.
